When you talk about going digital, the first things that comes to mind is owning a website, having a social media account or having an App e.t.c. While all of these are important, It is usually not the first step. Depending on what you want to achieve you can then consider which options best fits your plan.

The last time, we wrote an article on How to Digitalize Your Mechanic Shop and Make more Money? one of the major points we talked on was Local Business Listing. In this article however, we will be looking closely at what local business listing is? How you can use this tool to grow your business and reach more customers. We would also give an example of local business listing. Lets get started;

What is Local Business Listing:

A local business listing is an online entry that contains your business Name, Address and phone number (NAP) alongside other essential details which would enable your business to be sited online. There are a lot of websites like Yelp, Foursquare, Yellow Pages, Bing and Google my business where local businesses can create FREE local business listings.

Why You should Use Local Business Listing:

First, its Free! Secondly you can advertise your business locally in the sense of brand development and awareness. I mean, the more people are exposed to your business the more people are likely to utilize your services or buy your products. Thirdly; If people can’t find your Business Location or track you down, how can you expect them to know what you’re selling? So it’s a way to reach out to a specific audience and capture the attention of people living around your business location as it allows you to promote whatever products or services you are offering to a targeted demographic. You can focus on a specific demographic as far as country, state, city, town etc. You can even target zip codes or promote your business nationally or internationally.

Case Study:

Emmanuel owns a Barber shop in Warri, Delta State and uses Google My Business to advertise his shop. He puts important information; Contact, Shop Location (Using Google Map), Working Schedule, A short description of his shop with the Products and Services he offers.

Peter just relocated to Warri, He is looking for a barbers shop, He uses his smart phone, types Barber shops in Warri using google search engine; Emmanuel`s Shop pops up on the search engine including the driving directions to Emmanuel`s Salon, He can call Emmanuel right away and book an appointment.

Emmanuel shop gets notice easily by using local business listings. Emmanuel gets new customers walk through his doors everyday. That`s smart!

How to use Use Local Business Listing:

Key features of Local Business Listings (LBL);

Business name/title:

Always use your Business Real name and Logo as Google can read street-level signs, so be sure the way you format your name matches the sign on your business and your print marketing. Do not add additional keywords, geographic terms, or other modifiers to your business name.

For multi-location businesses (like chains or franchises), do not add city names or other modifiers to the business name in Google or any other local business listing. Except your legal business name includes city words or other modifiers. In other words, just be Studio 24 rather than Studio 24 in SPAR. For co-located businesses (like a SPAR/SHOPPING MALL), don’t combine the names of the two businesses. Create a separate listing for each brand at that location.

Give your real address:

No additions or alterations (such as fictitious house numbers). P.O Boxes and unstaffed virtual offices as this are not considered real-world addresses neither should you build local business listings for them. On Google, put your street address in line one and any suite or mailbox numbers in line two of the address section of the form. You must have a physical address of some kind to be eligible for a Google My Business listing, even if it’s only your home address. Do not create a listing for each of the cities your have served. Only create a listing for your physical location, even if this is your home address.

Thirdly, Use you Phone number, so that prospective customers can call you. Google also wants you to list the number that connects as directly as possible to you or the business identity, rather than a call center.

Lastly, Use Google Maps to give prospective customers directions to where your business office is located.

Thank for reading; Apply these techniques today. It is said that; Wisdom is the Application of Knowledge. Get creative and win that market share.

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5 Comments

  1. Heather December 31, 2018 at 10:14 am

    awesome concept

    Reply
  2. Archie Cadell January 31, 2019 at 11:19 am

    Local Business listing is best for Digital marketing or can say for Branding your business or product. When your business is specific to region that this method is best. It works as search engine.

    Reply

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