Behind Google, YouTube is the second largest search engine in the world, it is the biggest video site online with massive viewers. There are lots of earning opportunities on youtube, it is a fantastic platform through which you can broadcast your creative talent online and make money while doing the things you love. YouTube entrepreneurs are self-made, they have earned massive audience by creating quality videos designed toward tutoring, gaming, comedy, music, gadget reviews, dancing, news, reality shows, fashion and style etc.
Here are some of the top YouTube stars;
1. Felix Kjellberg– $12 Million a Year,
Subscribers: 40 million
Niche: Playing video games and making jokes
What He Could Buy With His Yearly Salary: 50 Mercedes-Maybachs, with some money left over for several Cartier Love bracelets.
2. Ian Hecox and Anthony Padilla– $8.5 Million a Year,
Subscribers: 21 million
Niche: Live-action comedy sketches
What They Could Buy With Their Yearly Salary: Three of Kylie Jenner’s Calabasas mansions.
You can pick a niche base on your passion and creativity and make quality videos and post them on YouTube.
Generally, the idea is to make money by monetizing you videos and have ads showing on them, while it may sound easy to say that; “you should publish some quality videos, attract viewers and make money generated from adverts”, the reality is that you cannot make a good bucks based on YouTube ad revenue alone.
Take a look at this case study;
“Kay likely gets about $7.60 per 1,000 ad views, down from $9.35 in 2012, according to TubeMogul, which buys and sells video ads. Ads only run on a minority of videos shown. Roughly, a video creator will earn $2,000 for every million views. “And then YouTube takes 45 percent“.
Another reality is that; getting millions of views is very challenging. YouTube ads aren’t the only revenue-generating opportunities for creative individuals willing to work hard and develop actual Youtube business plans. You can;
1. Make money on YouTube by selling your own physical products:
You can set up an eCommerce storefront using a resource like; Konga, Jumia, Shopify e.t.c, then produce videos that fit into your product’s niche. At the end of the videos, you can produce calculated CTAs (Call-to-Action) that directs traffic to your product landing pages.
2. Use Subscriber Funding:
The great thing about Subscriber funding is that, the whole money is yours, YouTube don`t have a percentage in it, while you are still making money from your YouTube generated ads. With your sponsors, you can negotiate whatever contracts you want based on impressions and the size of your audience. Sometimes, revenue generated via Subscriber Funding does outweighs YouTube generated revenue.
Examples of top Subscriber funding are; Patreon, Tipeee and YouTube’s Fan Funding.